The first major criticism of The Search is in regard to the production of the album. Through this article, I will address the critics of NF’s newest project, analyze their reasons for disliking it and give my rebuttal.
After careful consideration of The Search and criticisms brought forth by Rolling Stone, Pitchfork and NY Times, I believe these were unjustified and unsupported by evidence.
Since its release on July 26, 2019, The Search has had many critics oppose it publically, which NF references in “ Paid My Dues.” In regards to music publication writers, he claims “these people get paid for trashing people” and “throw salt at all my burdens.” He believes that critics do not genuinely review from a place of objectivity, but rather are fueled by greed and personal vengeance. According to The Fader, the project sold 130,000 units, which was more than initially expected, and beat The Big Day by 22,000 units. Hip-hop fans were stunned when NF’s recent album, The Search, had reached number one on the Billboard charts, topping Chance the Rapper’s highly anticipated release, The Big Day.